May 9, 2020 | A Virtual Summit
Growth is a mindset, not an outcome. Share and learn growth ideas at SaaSBOOMi, the pay-it-forward community for SaaS founders, over a one-day virtual summit, where startups candidly exchange their playbooks, talk about their successes and failures, and dive deep into the workings of distribution-led thinking.
Thank You for Making SaaSBOOMi Growth, a Grand Success

A message from Organising team

50+
Growth Teams
50+
Curated Startups
150+
Attendees
10+
Sessions
Speakers
Agenda
MAY 9, SATURDAY, 2020
8:45 AM – 9:05 AM
SaaSBOOMi - Tracks are Open!
9:05 AM - 9:15 AM

9:15 AM – 10:00 AM


10:05 AM - 10:55 AM


10:55 AM - 11:05 AM
Welcome address - Mrigank Tripathi, PeopleStrong

State of Union: Marketing in this New World Order

Speakers: Armando Mann - Ex SalesForce

Marketing for Category Creators vs Followers
Speakers: Ashwin - Synup, Varun Shoor - Ex Kayako

☕️Tea Break
11:05 AM – 11:55 AM
Demand Gen: Your Safety Net to Catch those Whales and Sharks!
Speakers: Seth Nesbitt - Icertis, Rashmica Rajendran - Mad Street Den
12:00 PM – 12:55 PM
Structuring and Growing Your Marketing Team
Speakers: Prukalpa Sankar - Atlan, Vikram Bhaskaran - Chargebee
1:00 PM – 1:45 PM
🍱Lunch
2:00 PM – 2:50 PM
Setting up Your Marketing Stack (Less than 500K ARR)
Speakers: Niraj Ranjan - Hiver, Mohita Nagpal - Hiver
2:00 PM – 2:50 PM
Setting up Your Marketing Stack (More than 500K ARR)
Speakers: Aniruddh Jain - Growth Marketer
3:00 PM – 3:50 PM
Five Growth Hacks For Your Marketing Engine To Take Off without Buying Rocket Fuel
Speakers: Sairam Krishnan - Interview Mocha, Nivas Ravichandran - Freshworks
Shri Mithran - Chargebee, Anshuk Agarwal - AdYogi, Ankit Oberoi - AdPushup
4:00 PM – 4:15 PM
☕️Tea Break
4:15 PM – 5:15 PM
Two to Tango - Sales and Marketing Alignment
Moderator: Sachin Bhatia - Ameyo
Speakers: Rajesh Bhattad - Whatfix, Naven KY - Chargebee
Ramesh Ravishankar - Freshworks, Almitra Karnik - CleverTap
5:20 PM – 5:50 PM
Light at the End of COVID19
Speakers: Pankaj Bansal - PeopleStrong
5:50 PM – 6:00 PM
Closing Note
Speakers: Ashish Tulsian - POSist
Agenda
Building and Growing a Marketing Team
Setting up Your Marketing Stack - Less than 500K ARR
Setting up Your Marketing Stack - More than 500K ARR
Category Creation (Product Marketing, Positioning, Messaging, Sales Enablement, Customer Marketing)
Demand Gen - Mid-Market to Enterprise
Sales and Marketing - Alignment and Handoffs
Content Marketing and Scrappy Lead Generation
How to Execute Virtual Events - Playbooks, Best Practices, and Learnings
Scaling Paid Marketing Channels - Google Ads ++ in COVID Times
Early bird registrations are open
Organising team
Ankit Oberoi
AdPushup
Arpit Jain
SplashLearn
Ashish Tulsian
POSist
Kapil Makhija
Unicommerce
Mrigank Tripathi
PeopleStrong
Prukalpa Sankar
Atlan
Sachin Bhatia
Ameyo
Sparsh Gupta
Wingify
Vivek Khandelwal
iZooto