#SaaSBooMi Enterprise, a 1-day exclusive invite-only program for 35 of the finest enterprise product companies in India. The intensive sessions will focus on three key aspects of achieving hyper scale - Understanding the Market, Getting the Sales Strategy Right and Ensuring Customer Success.

SaaSe is now #SaaSBooMi enterprise — Why the name change?

There were two teams working individually on these events earlier, albeit towards the same goal. After taking into our account the overwhelmingly positive response to SaaSboomi held earlier in Chennai this year and our growing community of SaaSpreneurs, we want to consolidate our efforts in building India as global SaaS leaders and be recognized under one aegis.

Topics that will be addressed

Deciphering the Market

Start with large market vs start with a niche and expand as you scale?
Horizontal vs vertical markets?
How do you figure out TAM? How does TAM change based on SMB, mid-market or enterprise focus with the same product?
How do you get a sense of whether your TAM is large enough to build a high-impact company? People get TAM wrong all the time.
How do you work on increasing your TAM?
What are market tailwinds and headwinds? What are the forcing functions?

Scaling Sales

How do align value prop to product to GTM?
Horizontal vs vertical markets?
How do you build the sales team? Where do you hire people geographically across India, US, Asia.? When do you hire people? How and when do you build sales capacity?
Founder perspective. When to relocate? When relative to stage of company/ GTM model? How? When to transition from founder-led sales to sales team with quota.
How do you get early co-development partners? How do you price, work with them?
What are the metrics to measure sales success?
What is the difference between scaling sales for SMB, mid-market and enterprise?
Is there an India advantage?

Driving Customer Success

How do align value prop to product to GTM?
Horizontal vs vertical markets?
How do you build the sales team? Where do you hire people geographically across India, US, Asia.? When do you hire people? How and when do you build sales capacity?
Founder perspective. When to relocate? When relative to stage of company/ GTM model? How? When to transition from founder-led sales to sales team with quota.
How do you get early co-development partners? How do you price, work with them?
What are the metrics to measure sales success?
What is the difference between scaling sales for SMB, mid-market and enterprise?
Is there an India advantage?

Program Agenda

Welcome

8:30 hrs to 9:30 hrs

Networking Breakfast and Registrations

9:30 hrs to 9:45 hrs

Welcome & Overview on “Demystifying Hyperscale for SaaS startups”

Market Segmentation

9:45 to 12:15hrs

Decipher the Market
Market segmentation and size
Aligning go to market with market segmentation
Designing for scale

Session Curated by Manav Garg - Eka Software & Shekhar Kirani - Accel.

Speakers

Chris Perrine - G2 Crowd,
Yamini Bhat - Vymo,
Khadim - WhatFix

(a 30 min Tea/Coffee Break can be taken around 11)

Scaling Sales

12:15 to 15:00 hrs

The $1M to $10M ARR Journey: Challenges, the Do's & Don’ts

Session Curated by Alok Goyal - Stellaris & Manav Garg - Eka Software

Speakers

Aneesh Reddy - Capillary,
Krish - Chargebee,

(a 45-60 min Lunch Break can be taken around 1315hrs)

Scale with mindfulness

15:00 to 16:00 hrs

Krishnakumar Natarajan - Former CEO of MindTree.

Curated by Manav Garg

Customer Success

16:00 to 18:30 hrs

A deep dive on the retention and expansion aspects of CSSession

Curated by Ashwini Asokan - MadStreetDen, Aneesh Reddy - Capillary, Mohit Garg - Oloid.ai

Speakers

[Overview]Sridhar Gollapalli - Gainsight,
‍
[Expansion] Angela Flynn Wright - MadStreet Den

(a 45-60 min Tea/Coffee Break can be taken around 1715hrs)

18:30 hrs

Closing Remarks

18:45 hrs

Networking Drinks & Dinner

Much-awaited Bootcamp for Indian Enterprise SaaS Startups is back

SaaSe is now #SaaSBooMi enterprise — Why the name change?

Event theme

Topics that will be addressed

Deciphering the Market

Scaling Sales

Driving Customer Success

Speakers

Program Agenda

Welcome

Market Segmentation

Scaling Sales

Scale with mindfulness

Customer Success

Organizing Team

How to participate

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