Operation COVID-19: A message to the SaaS ecosystem by Girish Mathrubootham (CEO, Freshworks)
Episode 1

Show your vulnerabilities; everyone is in the same boat
- Manav Garg - CEO, Eka Software

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Welcome to the SaaSBOOMi podcast!
In this episode of SaaSBoomi Podcast listen to Manag Garg, CEO of Eka Software, talk about addressing three stakeholders: Employees, Customers & Investors during the crisis. How to address and have difficult conversations with each stakeholder.Additionally, Manav talks about what the  Covid crisis means for a SaaS founder and a SaaS world overall."

Welcome to the SaaSBOOMi podcast!It’s a great pleasure to have you tuned in, and I am really thrilled to be the host of this podcast. SaaSBOOMi is today among the world’s fastest-growing and the most valuable communities of SaaS companies, with around 700 companies. Indian SaaS companies have a collective $1.5bn in annual revenues.

And as you will discover in this journey of conversations, there are some unique playbooks to learn from, insights to gain from and failures to get inspired from.

Over the next episodes, I will be bringing deep conversations with product builders, founders, investors, technologists, designers and people shaping India’s SaaS ecosystem. We will also be bringing some of the global names as our guests going forward.

In our maiden episode of the SaaSBOOMi podcast, we bring you a deep conversation with Manav Garg, the founder of Eka.

“What we are facing today is unprecedented. The degree of unexpectedness is massive. Now, it’s no more about a business--it’s about human lives, human existence and the human way of life going forward,” Manav tells me in this podcast.

“I would advise taking care of physical and mental health as top of the agenda. Second is to ensure that your employees aren’t stressed because they help us build long term companies. And the third thing is to keep a tab on the cash flow on a daily basis.

”Earlier this month, Manav also asked India’s SaaS ecosystem to “Brace for impact, huddle and let’s build great Global SaaS companies, together.” Please do read the blog to understand how Manav and other leaders in India’s SaaS ecosystem are preparing to navigate the pandemic as a community.

“If you show your vulnerabilities, other people also talk about their problems. And then you find out, everybody is in the same boat with some degrees of differences. If you know everyone is in the same boat, it will make you feel better.

”So how will this pandemic affect India’s SaaS industry?“
I think SaaS waves will accelerate going forward, of course not in the industries that are deeply impacted. After every crisis, the automation increases because you want to have self-reliant systems and lower your costs,” he says.

“The question you should ask is--is your business relevant anymore? If you are in an industry, which is not going to come back (for a long time) such as travel, then there’s no point wasting your time,” Manav says. “There’s going to be a shift from mad growth at all costs, to sustainable and profitable growth. Sustainability and longevity of the company will have a far greater role to play than anything else,” Manav adds.